Monday, 8 December 2014

NEWS - Duo of Peugeot 108s a treat for fashion lovers

Fashion lovers wanting all the juice on the latest hot city car should head to the Clothes Show Live where Peugeot makes its debut and teamed up with Hamptons Juice Bar for the five-day event at Birmingham’s NEC, held from December 5-9. It enables Clothes Show Live visitors to get up close with two stylish new Peugeot 108s while they enjoy a variety of healthy and revitalizing juices.

The pair of personalised Peugeot’s are a 108 TOP! with a purple folding roof and the ultra-contemporary Bar Code theme, and a 108 hatch that has the two-tone Dual bodywork finish. The cars will provide a stylish if slightly unusual backdrop as visitors to Hamptons Bar sip their juices.

Clothes Show Live is billed as the ultimate girl’s day out. The largest fashion and beauty event in the UK, it features live, fast-paced catwalk shows, shopping at top fashion and beauty brands, celebrity guests, plus live music and dance performances.

With all that excitement along with hair and make-up demonstrations, showgoers have to relax somewhere. At the super-cool beach-themed Hamptons Juice Bar, visitors will be able to chill with a healthy juice while various TV reality show stars pop by, courtesy of sponsor Now magazine. And of course they’ll be able to figure out which Peugeot 108 they like best and how they would personalise theirs.

“The 25 to 35-year-old females who make up the majority of Clothes Show Live visitors are exactly the kind of fashionable girls about town who are buying the 108 so this is the perfect place to connect with them,” said Morgan LeCoupeur, Peugeot’s Marketing Director. “We’re also offering visitors to Hamptons Bar and our social media platforms the chance to win a consultation with popular fashion blogger Fleur De Force. With 1.4 million followers Fleur is at the cutting edge of fashion just like Peugeot with the 108.”

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