Tuesday, 25 November 2014

PICTURES - Audi Prologue show car

These images are of the Audi Prologue concept car, which is aiming to showcase the brand styling and direction the German marque is heading in the not-too-distant future. This concept is the work of Marc Lichte; Audi's Head of Design. His vision is quite clear, and claims the Prologue offers consumers a taste of what will become the "DNA" of models in the future. And it's certainly a bold design.

Marc Lichte himself describes the character of the show car in this way: “Audi stands for sportiness, lightweight design and the quattro permanent all-wheel drive. In the Audi prologue, we are expressing this know-how in a new form – we have put the sportiest car in the luxury segment on wheels. Our team took new approaches in both exterior and interior design.”

“When he moved to Audi, Marc Lichte launched a design offensive,” says Prof. Dr. Ulrich Hackenberg, Board Member for Development, who brought him to Ingolstadt in 2014. “His clear philosophy and precise understanding of Audi DNA let him develop a design strategy that is opening up entirely new perspectives for us. It is progressive and highly emotional; it expresses the technological competence and quality claim of the brand perfectly. The Audi prologue is its first proponent – it is a ‘signature car’ for Audi.”

I'm still not sold on that rather gaping front grille though to be honest... What do you think?

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