Thursday, 29 August 2013

NEWS - Peugeot 308R Concept

What you are looking at is a concept car for the petrolheads of this world. Based on the second-generation Peugeot 308- which is set to be shown to the world at this year's Frankfurt Motor Show next month- it features a much more sporty appearance and the paper figures suggest it will also have the bite to match the bark...

The 308 R Concept is powered by the 1.6-litre engine from the new RCZ R. Developing 270bhp, this 4-cylinder unit has a record specific power of nearly 170bhp/litre, and CO2 emissions of just 145g/km. This means that when not using all of the power, you can get some reasonable economy figures too, and road tax won’t kill the back pockets of any potential owners.

“The new PEUGEOT 308, with its pure and sleek style, is a hatchback which carries the Marque’s upmarket ambitions. The 308 R Concept radicalises this boldness and enriches the expertise of PEUGEOT Sport to obtain extreme sensations.” Maxime Picat, Director General, Automobiles Peugeot.

Immediately, it is clear that the 308R means business. Just take a look at that low posture and wide track. It retains the identity of the new 308, and is still recognisable as one, but also brings its own twist on things. In particular the striking paint job and aggressive stance give this car a real presence, and if there is a real thing (fingers crossed) I would hope it retains this bold identity. I wouldn’t mind if the two tone paint was lost though, if truth be told.

“For us, it was clear that the 308 R Concept retained the identifiable features of the new PEUGEOT 308. They share elegance and sophistication. The 308 R Concept is a production car pushed to the extreme.” Thomas Rohm, New PEUGEOT 308 and 308 R Concept Design Manager.

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