Monday, 10 June 2013

Ford Focus is a world favourite

The Ford Focus is officially the world’s best-selling vehicle nameplate, according to data collected by Polk- one of the leading data and trends information firms. The Fiesta is always worth a mention too, because it is the world’s best-selling subcompact car.

Polk global market registration data revealed sales of the Ford Focus totalled 1,020,410 cars worldwide in 2012 to take the title of world’s best-selling vehicle overall. It also confirmed the Ford Fiesta as the best-selling subcompact car globally, with 723,130 registrations last year.

“Focus and Fiesta represent the culmination of our One Ford global product strategy,” said Jim Farley, Ford executive vice president, Global Marketing, Sales and Service and Lincoln. “Our global products are resonating with consumers – especially in the best-selling, most competitive segments – with their unique combination of fuel efficiency, high quality, rich content and fun-to-drive personalities. Through One Ford, we’re able to bring economies of scale and fantastic value to customers all around the world.”

“Since its launch in China last year, Focus sales continue to strengthen, with the car now ranking as the best-selling passenger car in China in 2012 for the first time ever,” Farley said. “With additional manufacturing capacity added last year, we now have a tremendous opportunity to further strengthen our global small car sales in 2013, with sales off to a very strong start already.”

2 comments:

  1. The one-size-fits-all Ford is clearly paying off. It was a gamble in my opinion.

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    1. They really are great cars. It was apparent with the previous Focus that more resources had been put into the Fiesta.

      Now the Focus matches its younger brother for quality. And as for the ST... well there's a game-changer right there.

      Dan

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