More interestingly, the car is being presented as a close-to-production concept. This is good because it means the car we see hit the roads is unlikely to be much different than the one presented here. The idea behind the Ibiza Cupra Concept is to be a sports car that can be used everyday; combining driving fun with practicality. The production version is likely to arrive in the showrooms before the year is out.
‘With its new, powerfully accentuated design, its innovative technologies, upgraded interior and further improved quality, the new Ibiza Cupra Concept clearly shows how our brand is continuing to develop,’ says James Muir, President of SEAT, S.A. ‘Emotional design and refined dynamics guarantee driving fun on every single kilometre. We are presenting the Ibiza Cupra Concept at the Beijing Motor Show because this compact athlete will be an important element in the development of our brand in this key market.’