Hyundai will keep the name “Santa Fe” for the new vehicle in order to maintain the brand value created since the name was introduced in 2000. In those 12 years, Hyundai have sold over 2.5 million units; almost 2 million of which have been overseas. This model will be the third generation Santa Fe.
The new car will encompass the Hyundai design style of “Fluidic Motion”, seen on models such as the i40. On top of this the new Santa Fe adopts its own design concept called “Storm Edge”, which captures the strong and dynamic images created by nature during the formation of a storm. The aim of this is to create a more bold image than its predecessor.
The design adopts the hexagonal grille – a key design cue of the Hyundai family look – a two-tone voluminous bottom car body and wider front and rear bumpers, creating a futuristic and urban-style SUV image.