Saturday, 31 March 2012

NEWS - Ford start strong in 2012

According to the latest figures from the Society of Motor Manufacturers and Traders (SMMT), Ford UK have had a dream start to 2012, experiencing significant success with the Fiesta and Focus in particular.

The Ford car range is the market leader in the UK, securing 14.5 per cent of the February market, while Ford commercial vehicles maintained overall leadership of their market too.

Mark Ovenden, Ford of Britain managing director, said: "Ford’s car range has started 2012 with a terrific performance that extends our UK lead in total car sales, and provides a good indicator for March, when sales are boosted significantly by the registration plate change.”

“Our best-ever range of vehicles will grow even further thanks to a series of new launches this year, flagged up by a glittering display on the Ford stand at this week's Geneva Motor Show. The list of upcoming models includes the new Ford B-MAX, the new Ford Kuga, the 1.0-litre EcoBoost Ford Focus, and the new Fiesta and Focus ST models."

The official figures released by the SMMT today show that total UK car sales in February 2012 were 61,868 units, down 2.5 per cent compared on February 2011. Ford however saw car sales of 8,957 which were 18.8 per cent higher than February 2011.

Ford Focus was the UK best seller in February, taking 6.0 per cent of the total car market. Ford Fiesta is the UK best seller for the year to date; its sales have increased from 8,248 to 10,723, compared with the same period in 2011.

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