Monday, 30 January 2012

NEWS - Bentley sees 37% sales growth in 2011

2011 saw Bentley bounce back to pre-recession levels of demand during 2011, with strong growth in all major markets. Globally, sales were up 37% to 7003 for the calendar year with sales accelerating as the year progressed. December sales were 1059 (up 69% on the same month in 2010); the best month since Bentley’s pre-recession record of 2007 and the second best month ever.

The US continues to be Bentley’s number one market with 2021 cars sold in 2011, an increase of 32%. For the first time ever, however, China took second spot with sales for the region virtually doubling to 1839 and surpassing the previous year’s record before the end of July. This achievement is even more remarkable considering Bentley has been present in Mainland China for less than ten years.

Bentley’s Chairman and Chief Executive, Wolfgang Dürheimer, said: “It has been a tremendously good year for Bentley. The dramatic sales growth reflects a global strength to the Brand and a recognition of the quality, craftsmanship and engineering excellence of our cars. It is also testament to the work of the entire Bentley Team whose passion and daily commitment has delivered this outstanding result. It has been particularly pleasing to see renewed interest in Bentley in established as well as and new and emerging markets, all of which is contributing to a positive operating result for 2011… We want that success to continue and, with a new Continental V8 set to attract new customers in 2012, have ambitious but realistic plans which reflect global economic conditions as much as our new product line up.”

The strong performance is largely down to demand being present right across the range. The new Continental GT is proving the most popular Bentley in the current line-up with 2404 GT’s delivered in 2011 - over a third of Bentley’s total sales volume. Sales were boosted significantly in December with the first deliveries of the new soft-top Continental GTC. Together with the Bentley Mulsanne, which continues to maintain a healthy order bank constantly replenished as more customers get to drive the flagship Bentley, sales growth is expected to continue during 2012.

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